For more than 20 years, Mike Pearson has been creating larger than life works of art, engineering feats, and theatrical illusions. His work at Atomic Props with television, sports, merchandise, automotive, and beverages, is done with an eye for making a statement. To browse the company’s website is to see work from Fortune 500 companies and products you use every day.
The Target Field project was a bit atypical for Atomic Props. Most projects are done in multiples, the same billboard for different locations. It’s unusual to do four different concepts for the same project. You can see three of the billboards around First Avenue and Hennepin Avenue. The fourth is on the Twin Cities’ west side.
Atomic Props has had work in Times Square for more than 12 years. “There are a lot of pictures in family albums with our props in the background,” Pearson shares. The JVC Globe is one of those projects. Installed in 1998 with a timeline of one to two years, the 28' diameter globe still graces the streets of New York.
We all get to enjoy the end result of these great project while Pearson enjoys the process - figuring out how to make it work is up to his team. Once they are given the concept, the process begins. “You know what it has to do, then you have to blend that with the materials and technology available and come up with the method to build it,” Pearson states. Sometimes this process is three to four months, other times the project demands a quicker turn-around. Pearson’s calm and friendly approach seems to make it all happen beautifully!