"Emotions drive behaviors. In this Save the Children project in Nepal, we are focusing on the emotions that lead parents to marry their children at a very early age, often before twelve years of age. In addition, we’re looking at the emotions behind why men use violence against their wives." Pam McCarthy from Save the Children spoke to Illustration majors at CVA. Communicating specific emotional drivers of behavior are always difficult, but especially so in cultures where many people are illiterate.
Two CVA Illustration students, Sam Basques and Todd Balthazar assisted Save the Children by creating culturally-appropriate story boards that communicated the emotional drivers for the key behaviors as well as emotions that may lead to change. These story boards will be used in working with parents to foster a dialogue between parents and children about gender equity that will lead to behavioral change.