Designed by Jo Davison, Vice President, Creative at Larsen Design and CVA faculty member
Illustrated by Gordon McIntyre-Lee '03
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The tabloid-sized publication, which employs large close-up photos of artists’ tools and invites prospective students to “be visual,” was selected for inclusion in the 51st Design Annual published by Communication Arts. This prestigious annual compendium of juried work features the best in visual communications from around the world.
After careful and considered review of more than 2,500 entries, the jury of “365: AIGA Annual Design Competitions 31” selected a group of 126 examples of outstanding design produced in 2009. The College of Visual Arts Viewbook was selected in the Brochure, Print, Promoting category.
To assure that selections become a part of a permanent accessible historical record of notable graphic design, each piece is published online as part of the AIGA Design Archives at http://designarchives.aiga.org; the physical artifact becomes part of the AIGA Design Archives now housed at the Denver Art Museum; and is published in the AIGA annual 365: AIGA Year in Design.
The CVA Viewbook was accepted into the AIGA Minnesota Design Show 2010 in the Brochures category. See this and the other winning pieces on the AIGA MN website.
Purpose of the Work: The oversized tabloid form, unique stitched photography, and newsprint paper stock give the viewbook an approachable and tactile character that accurately presents the CVA experience. As you open each page, new opportunities for creativity seem to open as well.